The Canned Food Alliance's Consumer Awareness Program is a comprehensive communications effort using a combination of public relations, spokesperson publicity and endorsement, trade show participation, retail merchandising, Internet marketing and partnerships, advertising and sales promotions. The initiative is designed to educate consumers, primarily women ages 25-34 with children, about the convenience, versatility and nutritional value of canned food.

Canned Food Alliance Mission

To drive increased consumption of canned foods by enhancing the perception of their numerous benefits.

CAN Fit: Canned Fruits and Vegetables Fact Sheet 

Since 1995, the Canned Food Alliance has been commissioning research studies to test the nutritional values (vitamins, minerals, fiber, etc.) of canned food alone as well as versus its fresh and frozen counterparts when prepared in a recipe. The University of Illinois conducted the first two studies in 1995 and 1997. In 2000, the University of Massachusetts executed the third study in three separate phases.

In 2007, with the Rutgers University study entitled "The State of the American Diet: How we can Cope," the Canned Food Alliance began to examine and identify the factors that influence food consumption. This information has been used to develop key learnings to help educate consumers about what can be done to fix the current state of the American diet.

Rutgers University, "State of the American Diet Study" 2007 

University of California, Davis Nutrition Comparison Study 2007

University of Massachusetts Nutrition Study 2000

University of Illinois Nutrition Study 1997