New Canned Food Alliance (CFA) Director

PITTSBURGH, January 24, 2005 - The Canned Food Alliance (CFA) today named Richard Tavoletti, manager of marketing for the American Iron and Steel Institute (AISI), as its director. Tavoletti succeeds Robert Fatzinger, who is retiring after six years of directing the CFA, a consumer-awareness program focusing on the nutritional value and convenience of canned foods.

The 10-year-old CFA is financed by more than 30 companies within the steel, can-manufacturing and food-processing industries, as well as affiliate members.

Tavoletti, 34 years old, has been the AISIs marketing manager since 2001 and also has been staff manager for the AISI Steel Packaging Council.  Previously, he was general manager of marketing communications at the Steel Recycling Institute and earlier was marketing manager for the Institute's Automotive and Appliance Applications. He received his B.S. marketing from Indiana University of Pennsylvania in 1992.

"Rich's commitment and strategic leadership skills will be invaluable as the CFA continues to expand and promote the nutritional value and convenience of canned foods," said Julie Renner, sales and marketing general manager at USS-Posco Industries and chairperson of the CFA executive committee.

My goal is to see the CFA program continue to develop and grow," said Tavoletti. "This initiative is incredibly important to the canned-food category and I intend to involve additional members in this industry-wide effort that positively impacts how consumers think about canned food."

The CFA has worked in cooperation with world-renowned chef Jacques Pépin, culinary expert Andy Schloss and registered dietitian Roberta Duyff to promote the benefits of canned food. Since 1995, the CFA has commissioned research studies with the University of Illinois and the University of Massachusetts to test the nutritional values of canned food (vitamins, minerals, fiber, etc.) as well as its fresh and frozen counterparts when prepared in a recipe. These studies have shown that many canned foods are comparable in nutrition to their fresh and frozen counterparts when prepared in a meal.

About the Canned Food Alliance (CFA)

The Canned Food Alliance (CFA) is a consortium of steelmakers, can makers, select food processors and affiliate members who have joined together to promote the nutritional and convenience benefits of canned food.  The primary mission of CFA is to serve as a resource for information on the nutrition, convenience, contemporary appeal and versatility of canned food.